Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.

Founded in 2017 by creative director Guy Hastie, the label’s commitment to quality and craftsmanship is reflected in every step of the creative process. All pieces are Australian made — right down to the fabric. The highest - quality cottons are sourced from certified organic farms and milled locally here in Australia. No toxic chemicals are used in the growing of our Organic Cotton. It doesn’t damage the soil, has less impact on the air, and uses 88% less water and 62% less energy than conventionally grown cotton.

Our new range of swimwear is made from premium Italian lycra. A sustainable quality, that has been regenerated from ocean waste. This techno – fabric is breathable, comfortable and is twice as resistant to chlorine and suntan creams and oils.

The brand has been featured in international publications GQ, L'Officiel Homme, Interview Magazine, Manuscript Magazine, I.D, FY! and Attitude Magazine.

What you wear most often and closest to the skin, 
should be of the highest quality.

Guy Lab’s expanding collection centres around three modules:

Core – Classic shapes of the highest quality. Wear the core range every day and enjoy the tactile intimacy between fabric and skin, nurtured through every fibre.

Series – Elevate. Inspire. Communicate. An exploration in ‘form and function’. Series inspires the wearer to choose styles to reflect individuality.

Swim – Made locally in Australia from the highest grade Italian lycra. Our lycra is sustainably manufactured using ocean waste.

Underwear and basics made from the highest quality organic cottons. 
Swim made from sustainable Italian lycra. Made in Australia.


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