“What you wear most often and closest to the skin, should be of the highest quality, no?”
This is Guy Lab, a label creating a new dialogue for men.
Designed to form the foundation of the modern man’s wardrobe, Guy Lab's expanding offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.
Founded by creative director and fashion designer Guy Hastie. The label’s commitment to quality and craftsmanship is reflected in every step of the creative process. All pieces are Australian made — right down to the fabric. The highest- quality cottons are sourced from certified organic farms in India and China, and milled locally in Australia. No toxic chemicals are used in the growing of our Organic Cotton. It doesn’t damage the soil, has less impact on the air, and uses 88% less water and 62% less energy than conventionally grown cotton.
Guy Lab’s expanding collection centres around two modules that collide to create a new vision for the mens underwear market:
01/ CORE Classic shapes of the highest quality . Wear the CORE range every day and enjoy the tactile intimacy between fabric and skin…nurtured through every fibre.
Elevate. Inspire. Communicate. An exploration in ‘form and function’, SERIES inspires
the wearer to choose styles that best reflect individuality and purpose.
The brand has been featured in international publications GQ, L'Officiel Homme, Interview Magazine, Manuscript Magazine, I.D, FY! and Attitude Magazine.